Strategy development

For reference:

The Group of Companies includes 5 independent companies: IT distribution, IT integration, IT equipment service and repair, radio communication and security systems distribution, and climate equipment distribution. Our group employs 550 people, we are represented across the entire territory of Kazakhstan, and also have representatives in Kyrgyzstan and Uzbekistan.

We came to Alexander Pankov with the need to develop a strategy for individual companies within our group with the help of external experts. The main goal was to research and study the market, external and internal factors and trends, conduct analysis and draw conclusions, and — taking into account our strengths and weaknesses — look at development alternatives and together with the team develop a three-year company development strategy.

Following the completion of the strategy development, several key strategic initiatives have already been implemented in our Service Company. In particular, we opened a new dealer center in Kyrgyzstan, formed a product catalogue, and launched two new business lines. These changes had a positive impact on our business: brand recognition of Alsi Service increased, our rating improved, new agreements were signed with retailers, additional vendor authorizations were received, and employee engagement in achieving the company’s goals increased.

We are particularly proud of the launch of the new DaaS direction and the opening of partnerships in Kyrgyzstan and two regions of Kazakhstan. I am confident that this is only the beginning of the expected results from the strategy’s implementation.

I was very impressed by Alexander’s comprehensive approach to creating the strategy and building the company’s strategic development plan. He engaged the senior management team in discussions about the overall market assessment, the position and role of our company in the market, competitor and client analysis, and the company’s strengths and weaknesses. Employees looked at the market and their own resources from a new angle, and conclusions and proposals were made.

One of Alexander’s most important and valuable qualities is his ability to ask the team very precise and uncomfortable questions — questions that led to unexpected solutions the team had never thought of before…

A large number of initiatives were structured and filtered, and most importantly — three-year goals were defined clearly and concisely. An action plan for achieving the current year’s goals was also developed, with defined timelines, resources, and accountabilities. I would particularly like to note that Alexander did not just help develop the company’s strategy — he also helped monitor its implementation for the first four months and ensured the company did not drift back into routine. Whenever any questions arose, Alexander was always open to discussion and to finding solutions together with the team. This is what led us to continue working together on developing strategies for two more companies within our holding.

I recommend Alexander Pankov and his team to everyone who is considering developing a strategy for their company.

Saule Bекеeva,
Owner, ALSI Group (Kazakhstan)