A two-day original strategy development workshop for business owners and top teams

A strategy does not appear when a document is written. It appears when owners and leaders develop a shared view of the company’s future and make aligned decisions about its development.

A program for those who understand that strategy is needed, but are not sure where to start. In two days, you get a step-by-step algorithm for developing and implementing strategy, work through live cases, receive eight original templates, and get a personal consultation with the program author after the workshop.

This is not a theoretical course on “how to write a strategy.” It is a practical program after which you will have the tools to either start building your company’s strategy yourself or enter a strategy development project confidently, with your team or with consultants.

Every business grows for a while on the energy of its founder or owner. Over time, processes become more complex, the team grows, and the goals become more ambitious.

That is when it becomes clear: the company needs a picture of its future and a clear plan for how to get there.

The challenge is that top managers often understand business strategy differently and use different tools when developing it. This creates friction and misalignment at every stage: from shaping the future of the business to implementing the specific initiatives that will lead there.


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If you are facing at least one of these issues, it is worth looking at how strategy can help solve it:

  • Price battles with competitors are taking too much energy, but you cannot break out of that cycle.
  • The business has several owners, each with a different view of the company’s future, and you want to build a shared vision.
  • The company is profitable, but growth has been slowing for several years.
  • A major new player is entering the market and changing the balance of power in the industry, and it is not clear how to protect the company’s position.
  • You need to attract investment, so the business structure needs to be strengthened.
  • Shareholders expect growth, and you need to show them realistic options for how to achieve it.
  • You want to scale the business and secure growth, but there is no clear understanding of how to do it.
What the program gives you

A clear answer to whether your business needs a strategy at this stage of development.

A set of practical tools for developing a strategy that can actually be implemented.

A shared understanding within the management team of why strategy is needed and how to build it.

A map of typical pitfalls: strategy development and implementation mistakes you will learn to avoid.

Program content

Building a shared approach

  • What strategy is: aligning on the terminology.
  • Is strategy just a ritual, or an effective way to develop a business?
  • Is strategy necessary in a changing environment with constant uncertainty?
  • At what stage does a business need a strategy?
  • Who should be involved in developing it?

Practice: “Approaches to building a strategy development team”

  • What time horizon should a strategy cover?
  • What should you do if the company has more than one business line? Can one strategy cover all of them?
  • What needs to be included in a strategy?

Building the strategy development method

  • Creating a shared information base.
  • Developing strategic vision among all business owners.

Practice: “Reviewing cases with strategic vision”

  • Building the company’s information base:
  • The economic situation in the countries where the business operates.
  • The competitive environment.
  • Supplier companies.
  • The customer base.
  • Substitute products.
  • Trends and tendencies across the global market and the industry.
  • The current internal state of the business.

Practice: “Assessing the internal state of the business”

  • Generating development alternatives.
  • Evaluating alternatives and choosing the best-fit option.

Practice: “Evaluating development alternatives”

  • Building a risk map for the selected alternative.
  • Forming the strategy, strategic focus, and key strategic goals.

Practice: “How to define strategic goals”

  • Developing functional business strategies.
  • Creating a list of strategic initiatives.
  • Turning strategic initiatives into a one-year action plan.

Practice: “Turning a strategic initiative into an action plan”

  • Presenting the final solution and moving directly into strategy implementation.

Building the strategy implementation method

  • How to create the foundation for implementing a strategy.
  • How to translate the strategic plan into tasks for each department.
  • Who is responsible for strategy implementation.
  • Approaches to monitoring strategy implementation.
  • What to do if the strategic change plan is not being fully executed.
  • Motivation for implementing the strategy.

Building the method for reviewing and adjusting the strategy

  • What to do with the strategy when external changes occur:
    • Minor changes.
    • Significant changes.
    • “Yesterday’s rules no longer apply.”

Practice: “Terms of reference for reviewing the strategy”

Serious mistakes in strategy development and implementation

  • Approaches to strategy.
  • Methods.
  • Strategy implementation.

Program author and facilitator

Aliaksandr Pankou

Aliaksandr Pankou

Co-Founder of A.maze.S

What will you have by the end of the program?

Concrete decisions, priorities, and tools that help turn strategy development from a set of ideas into a clear action plan for the company.

A step-by-step strategy development plan you can apply in practice.

A selection of major strategic mistakes and ways to avoid them.

Eight original templates for working with strategy.

A personal consultation with the program author and facilitator after the training.

Format

Offline or online

Two days of active group and individual work (20 academic hours).

When the online format is selected, we usually split the training into half-day sessions with breaks between them.

Theory and practice: 40/60

Practical exercises are based on live cases from the program author.

Shared chat

Trainer support, Q&A communication, and experience sharing with peers.

Who the program is for

  • Business owners.
  • Top managers.
  • Heads of marketing.
  • Business unit leaders.
  • Managers responsible for business development.
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Learn more about the program

Получить бесплатную консультацию

+357 97 455 608   &   hello@amazes.pro

Free consultation
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