Expert in strategic and operational marketing and branding
12+ years in marketing. Worked on cross-functional B2B and B2C initiatives with revenue from EUR 1.5 million to EUR 20 million. Worked with brands including Samsung, Babe Laboratories, Volvo Trucks, Lukoil, and others.
5+ businesses for which she developed and implemented marketing strategies.
Latest case: over two years, led the transition from a 3D visualization studio to a media agency operating in North American and Western European markets. Average deal size grew by 40%.
Initiated and led the company rebranding, shifting positioning from “a local player in the Dutch market” to “an international player across six continents.” Annual revenue grew by 25%, and the client base increased by 40% thanks to North America.
Developed and implemented a communication strategy based on CJM (Customer Journey Map) and ICP (Ideal Customer Profile): SMM, SEO, PR activities, partnerships, and integrated advertising campaigns. Set up a KPI-driven continuous strategy implementation process with remote professional teams.
Key Competencies
branding
marketing communications
new product launches
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