
Marina Osmolovskaya-Petrova
Marketing Director VERO (Netherlands)
Expert on Strategic and Operational Marketing and Branding
ABOUT THE EXPERT

12+ years in marketing. Worked on cross-functional B2B/B2C initiatives with turnover ranging from 1.5 to 20 million euros. She worked with brands such as Samsung, Babe Laboratories, VOLVO track, Lukoil and others.
5+ businesses, for which she developed and implemented marketing strategies
Latest case: in 2 years, she made the transition from a 3D visualization studio to a media agency in the North America and Western Europe markets. The average check growth is 40%.
Initiated and carried out the company rebranding with a change in positioning from “local player in the Dutch market” to “international player on 6 continents”. Annual income growth + 25%, increase in customer base by 40% due to North America.
Developed and implemented a communication strategy based on CJM (Customer Journey Map) and ICP (Ideal Customer Profile): SMM, SEO, PR events, partnerships and integrated advertising campaigns. Set up a KPI-oriented continuous process of strategy implementation with remote professionals’ teams.
KEY EXPERTISE
Strategic Marketing
Branding
Marketing communications, including ABM (account based marketing) and Inbound marketing
Business processes based on OKR, Balanced Scorecard
Product launch
Market research
Project management

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