Seminar
Corporate culture as a driver of growth
Every company has a corporate culture. If it's not consciously shaped, it grows spontaneously and can hinder the achievement of goals. When culture is aligned with mission and strategy, it becomes a powerful tool for growth and success.
This course will help you identify the strengths and weaknesses of your existing corporate culture and learn how to change it in the right direction. You'll learn how to create a culture that supports your strategic business goals and implement change without resistance.
What you will receive as a result of participation in the program:
THE COURSE IS FOR YOU IF YOU
HR managers and specialists
who face problems of low employee loyalty and engagement
Heads of Departments
striving to effectively manage their teams and create a unified corporate culture
Specialists
for internal communications who want to maintain employee trust and engagement
Internal trainers and training specialists
who want to strengthen their programs aimed at developing company culture
01
The Basics of Corporate Culture: What It Is and Why It Matters
The concept of corporate culture and its functions in an organization
02
Types of corporate cultures
- John Cole's typology
- Typology of J. Sonnenfeld
- Typology of R. Quinn and K. Cameron
- Practice: A practical look at the Cameron and Quinn QC Assessment tool
- Don Beck and Chris Cowan's Typology of Cultures (Graves' Spiral Dynamics)
03
Components of corporate culture and influencing factors
- Components of culture according to Johnson and Adizes.
- Formation of the mission and its role according to Campbell and Young.
- Practice: A practical analysis of the Campbell and Young Diamond tool as it applies to your company
04
The influence of the external environment and stages of the company's life cycle on culture
- The impact of the external environment on corporate culture.
- Factors of national culture influencing behavioral attitudes.
- Managing subcultures within an organization
- Practice: We identify 5 external environmental trends that clearly influence the QC
- Checklist for managers: "Are we managing QC?"
05
Evolution of corporate culture
- Stages of the company life cycle and features of corporate culture
- at every stage.
- The Adizes Life Cycle Curve
- Case studies: What stage of the life cycle are companies at?
- Subcultures within one organization.
06
Corporate values
- The value basis of corporate culture.
- The Role of Values in Corporate Culture: As Limiters and Guidelines
- Graves' Spiral Dynamics
- Value-based features of corporate cultures.
- Practice: Describing a Culture of Consent Using a Template
- Value models
07
Tools for the formation and maintenance of culture
- Creating and strengthening corporate culture: practical steps.
- Ensuring unity of values and overcoming employee resistance
- PracticeBehavioral indicators of values "Lominger Cards"
- Methods for measuring and managing cultural change
- Practice: We check employee engagement and their compliance with key
- values
- Who is responsible for corporate culture and its development?
- Case studyWhat needs to be revised in the company culture to make change possible.
08
Changes in corporate culture to achieve new goals
- How to identify cultural “corrosion” and eliminate its causes.
- Realigning the culture to the company's new goals.
- Managing change in corporate culture as a project.
Format
40 video lectures
6 hours of video + 2 hours of independent work
6 practical tasks + case studies
AUTHOR OF THE PROGRAM
Victoria Kucherchuk
Organizational consultant, business coach, and integrator. Senior consultant at the Adizes Institute
- A recognized expert with 20+ years of experience in organizational development and a senior consultant at the Adizes Institute (California)
- Her unique approach, based on working with over 150 organizations worldwide, transforms corporate culture into a powerful driver of growth.
- As co-founder of the training company Team Expert (Ukraine), Victoria masterfully translates theory into practice.
- Will teach you how to create a corporate culture that becomes a driver of company growth
TAKE PART IN THE PROGRAM
After this, a consultant will contact you to answer any remaining questions. Dates and location are agreed upon upon request.
Seminar
