
Seminar:
Grow your business
Many companies today are actively entering the global market, mastering new models of cooperation, beginning to attract investments and rebuild business processes. This opens up new opportunities, but also carries certain risks.
The ability to quickly rebuild a business model in changing conditions is a unique and highly sought-after competency. This skill is useful both in the current situation and in developing new business areas. Optimizing the business model helps to increase the efficiency of the company and increase productivity by 2-3 times.
During the training, we will look at your situation from a different angle, together we will generate new ideas and find solutions. The format of the work is discussion, discussion in a group of participants with different opinions and views. Moderators are experienced and strong leaders Alexander Pankov and Irina Sotnikova. Together with the business owner and your management team, we will rebuild your business model taking into account environmental conditions.
What difficulties often arise?
- It is often difficult for a management team to rise to a higher level and look at the business as a model, and not as a list of operational tasks for every day.
- Even more difficult is the need to find new meanings in business, to see non-standard ways to optimize the business model.
- Tools that help rebuild a business quickly lose relevance, and adaptation to the next transformation wave is necessary.
What will you get from participating in the program?
We are waiting for you on the course if you:
Business owners involved in management
Managers making strategic decisions
Participate in strategic decision making and ensure the company receives profit
Are you thinking about changing the business model at the stage of optimization and company growth?
Encountering resistance when implementing changes
Do you want to prioritize the use of resources to improve their efficiency?
Need a quick restructuring of your team to implement new ideas
PROGRAM CONTENT
1
BUSINESS MODEL (BM). CURRENT BUSINESS MODEL.
TRENDS/TENDENCIES. BASIC ERRORS
1. Why does a company need a business model?
- What is BM. What is its purpose
- What is the relationship between a business model and business efficiency/effectiveness
- Approaches to describing and “roasting” BM
- Technology: how to describe a business model
- Successes and failures in business modeling: we give examples
Practice “Description of the current BM of your company”
- portrait of a key client
- competitive advantages of business taking into account the key portrait. client
- key. contact points
- partner companies
- key. business processes
- key. business resources
- revenue model
- company's cost structure in focus
All program participants will describe the current BM of their business. With the participation of experts and colleagues, they will formulate a list of complex issues that can have a negative impact
- Trends/trends. Forming an idea of external conditions
- Global trends/trends (at the macroeconomic level)
- Trends/Tendencies by Industry
- Trends/trends by country
- Features of the consumption model (globally and by level)
Practice “What trends/tendencies should be taken into account for your BM”
- trends that can lead to worsening BM results in the short and long term
- trends that can become opportunities for BM
All group members will transfer trends to the BM used by their company, taking into account the features and range of business problems
- Assessing the competitive environment
- We make a sample of our competitors using the formula “two+two+one”
- Let's find out how they live
- We evaluate the BM of our competitors
- We analyze the key mistakes that companies make when working with BM
- We compile a list of errors when describing BM
- Let's discuss how we can prevent them
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What happens during the pause between the first and second modules?
- All program participants make a house. exercise
- The chat discusses questions that the participants had while working on the BM
- It also contains useful tips and descriptions of tools from experts - in addition to those studied during the training.
Homework:
- Enter final data into the BM detailing template
- Enter the final data into the trend/tendency template
- Make an assessment of the competitive environment using the key assessment template. benefits
2
BM OF THE FUTURE.
FORMATION OF A LIST OF INITIATIVES
AND A STEP-BY-STEP ACTION PLAN
- Transforming BM
- Identifying parts of the business model that need to change
- Risk assessment of various BM transformation options
Practice “Analyzing the possible transformation of BM”
- assessment of the degree of transformation of the used BM
- forming a hypothesis for the change (transformation) of BM
- List of strategic initiatives and step-by-step action plan
- Formation of a list of strategic initiatives
- Translating initiatives into step-by-step action plans
Practice “Formation of a list of strategic initiatives”
- creating a list of key initiatives needed to transform your company
- all participants will identify areas of the business where they lack deep development, and the team’s involvement in this process is required
Practice “Translating strategic initiatives into plans”
- determining the requirements for the action plan
- description of the list of key mistakes when creating an action plan for BM transformation
All participants:
- will be able to describe the future BM of their company
- will prepare criteria for evaluating the action plan and compile a list of key mistakes when creating a BM transformation plan
- will draw up a list of resources that are necessary to implement the plan for transformation of the BM
- Support for BM changes in the organizational structure
- We work with the team in the process of BM transformation
- We are forming a team to implement the project
- What should we focus on in teamwork?
- Approaches to implementing a project that is aimed at increasing the efficiency of your business
All participants:
- will select for themselves the tools necessary to support the transformation of BM in the organizational structure
- will form a step-by-step change plan - with a description of tasks, necessary resources and key points
What will you take with you?
Descriptions of key client profiles
Map of risks and dangers
BM of your company, described in “as is” format
A list of questions that will allow you to go deeper and study the BM with the aim of its further transformation
Description of the future BM
A roadmap for transforming your company's BM from current to future
AUTHORS AND LEADING PROGRAMS
Alexander Pankov
Chairman of the Board of A.mase.S
Expert on Strategic Management
- 200+ projects for the development and implementation of strategy in companies in the CIS countries and Europe (staff from 20 to 50,000)
- 500+ strategic sessions for various businesses
- 25+ years of consulting experience
- Co-author of the book “Labyrinths of Strategy. 8K", publishing house "MYTH"
- Entrepreneur. His own businesses: a business school, a consulting company, a publishing business, a printing business, etc.
- Strategic advisor to a number of manufacturing companies
- Author of strategy and business models’ developing methods and tools
Irina Sotnikova
Co-Founder of A.maze.S
Expert on Organizational Development
- 300+ projects in business systematization (in companies with up to 20,000 employees)
- 10+ successful projects in organizational transformation (project duration more than a year) using the Adizes methodology
- 8+ years, on average, companies repeatedly come back to services after the first joint project
- Successfully runs his own business for 28 years
- During 2 years of working as an internal consultant in a manufacturing company: structured the business, built business processes and a human resources system, while scaling the business from 1 plant into a large international holding.
- Over 25 years of consulting experience
- Certified consultant of the international consulting company “Adizes Institute” (California, USA)
- One of the projects won the international nomination “Client of the Year” for outstanding results with the client (Adizes Award, Company of the Year, 2018)

TAKE PART IN THE PROGRAM
After this, a consultant will contact you to answer any remaining questions. Dates and location are agreed upon upon request.
HOW EVERYTHING WILL HAPPEN
Format
• Offline format, in the classroom.
• Two sessions of two days of active work in a group and individually on a business model. Break between sessions is 10-15 days.
• Theory/practice – 20/80
Experts moderate the process
Using the right questions, they lead participants to find the best answers and solutions.
Implementation consultation
Upon completion of the training, an individual consultation will be held within one to two days, where you can discuss further actions and receive expert assistance in selecting the tools necessary to support your business model transformation.
Exchange of experience with colleagues
While completing the program, you will be able to constantly exchange experiences with colleagues - owners and managers of companies. Access to the community will remain after completion of training.
Constant chatting
Personal participation of the program presenters and support from them, communication in the “answer-question” format, discussions with colleagues, group reflection with the participation of experienced experts.
Seminar