The "roasting" of a business model is a modern approach to the deep analysis of an existing business model, aimed at identifying its weaknesses and improving overall efficiency. This process allows entrepreneurs not only to get clear answers to questions about launching new business ideas but also to assess the resources required for their implementation. Additionally, "roasting" helps identify vulnerable points in the business structure and develop effective solutions to address them.
When is it necessary to apply the "roasting" of a business model?
This method is particularly relevant when facing the following challenges:
- Slowing business growth and reaching current scalability limits;
- Increasing revenue without profit growth;
- Loss of strategically important clients;
- Difficulties with scaling the business;
- Emergence of strong new competitors in the market;
- Lack of a clear plan for entering new markets;
- Negative experiences with previous projects;
- Problems with employee retention.
How does the "roasting" process work?
The "roasting" process includes a step-by-step analysis that helps business owners and managers thoroughly evaluate their current business model. This enables not only the identification of weaknesses but also finding ways to improve them. By applying this approach, companies can move to a new level, overcoming existing issues or laying the groundwork for future growth. Careful examination of all aspects of the business model—from the value chain to promotion strategies—helps make necessary changes to achieve set goals.
What difficulties might arise during self-conducted business model "roasting"?
There are various methodologies for optimizing business models, but when attempting to apply them independently, companies may encounter several challenges:
- Lack of experience and expertise. Different problems require unique approaches, and the absence of professional knowledge can negatively impact results.
- Employee involvement. Key employees of the company may have biased opinions, making it difficult to take an objective look at the current model. Often, employees believe that their company operates in the best way possible, which can hinder critical analysis.
- Difficulties in identifying weaknesses and advantages. Business successes are often taken for granted, while weaknesses are ignored or underestimated.
How to avoid these difficulties?
To ensure that the "roasting" process runs smoothly and effectively, it’s essential to:
- Follow a proven analysis methodology;
- Involve an external expert to manage the process and provide objective evaluation
- Use a pre-developed scenario for discussing the business model;
- Apply independent expertise to consider the opinions of all team members;
- Ensure a unified approach to optimizing the business model within the team.
How to conduct a business model "roasting" in Kazakhstan?
If you are interested in a detailed study of the methods and tools that will help you effectively “roast” a business model in Kazakhstan, we offer a specialized training program:
Business Model Roasting Training Program
You can also use the professional service of “roasting” a business model, which is offered by our experts:
Order the service "roasting a business model"
How to quickly identify when your business model is starting to fail, and what to do about it? Alexander Pankov talks about this in the video "How do you know when a business model is no longer successful?
